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The Best Comedy Hypnosis ShowsOne of the biggest challenges for organizers is not the event itself, but making sure people actually show up. You can have the best entertainment booked, a great venue, and an amazing cause, but without the right promotion, the seats stay empty. The good news is that there are tried-and-true methods for getting the word out, building excitement, and ensuring your event is well attended.
Below is a collection of practical strategies you can use to promote your public event. These work for fundraisers, community gatherings, school shows, or any event where you need to bring the crowd together.
Today, most people hear about events online first. Social media and email are powerful tools that can spread your message quickly.
Create a dedicated Facebook Event page and invite your entire network.
Post regularly on Facebook, Instagram, TikTok, and LinkedIn with updates, teasers, and reminders.
Share behind-the-scenes content such as setting up the venue or interviews with organizers.
Use boosted posts or paid ads targeting people in your town or region. Even a small budget can reach thousands of local people.
Send an email blast to your mailing list and ask supporters to forward it to friends.
Post your event in community Facebook groups. Many towns have groups specifically for local events.
Add your event to online event calendars offered by newspapers, radio stations, or community organizations.
Create a short promo video and post it on YouTube, TikTok, or Instagram Reels, always linking back to ticket sales.
Even in a digital world, traditional media can play a huge role, especially in smaller towns and communities.
Submit a press release to your local newspaper, radio station, or TV news. They are often looking for positive community stories.
Hang posters in high-traffic spots such as grocery stores, schools, gyms, coffee shops, libraries, and community centers.
Print flyers or postcards and hand them out in neighborhoods or at community events.
Ask local businesses to display posters or keep a stack of flyers at their counters.
Nothing beats personal invitations when it comes to community events. People are more likely to attend if a friend, neighbor, or colleague invites them directly.
Encourage your volunteers and organizers to share event details on their personal social media pages.
Give committee members or student organizers tickets to pre-sell.
Ask sponsors to share the event with their staff and customers.
Make announcements at other community gatherings such as church services, club meetings, or school assemblies.
Offer small incentives for ticket sellers, like a free ticket after selling ten.
Sometimes the most effective way to promote is face-to-face. A simple announcement or a table at a community gathering can go a long way.
Set up a booth at local markets, fairs, or school events to promote ticket sales.
Ask MCs, DJs, or announcers at sports games or community events to give your show a mention.
Hand out flyers at the entrances of grocery stores or at busy weekend events.
Your sponsors and community partners can do more than just donate money—they can help spread the word.
Ask local businesses to include flyers in shopping bags.
Partner with a sponsor who will advertise your event on their own channels.
Offer group ticket packages for businesses that want to treat their staff.
Bundle your event with another experience, such as a dinner or raffle, to increase appeal.
How you price and package tickets can impact sales. Creating urgency and value makes people more likely to buy.
Offer early bird discounts to reward people for booking early.
Create family passes or group rates to make it easier for large groups to attend.
Set up online ticketing so attendees can buy instantly and share the link.
Promote a limited number of seats to build urgency.
Add value with door prizes or giveaways tied to ticket purchases.
Promotion works best when it’s consistent and planned out. A one-time post on Facebook won’t do much, but steady reminders keep the event top of mind.
Here’s a sample timeline:
Six weeks before: Announce the event on social media, posters, and email.
Four weeks before: Begin a regular posting schedule and distribute flyers.
Two weeks before: Increase activity with countdown posts, contests, and volunteer shares.
One week before: Launch a big push with daily reminders, sponsor shares, and boosted posts.
Day of: Post reminders, go live on social media, and encourage attendees to tag themselves.
Promoting an event doesn’t need to be complicated, but it does require effort and consistency. The key is to use a mix of online and offline methods, involve your volunteers and sponsors, and keep communication steady leading up to the big day. With the right promotion, your community event won’t just fill the seats—it will create excitement, raise awareness, and leave people talking long after it’s over.