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For fundraisers that include adults, few games are as popular and profitable as the Wine Pull. It’s a simple setup that combines mystery, excitement, and the chance to go home with a bottle of wine — making it one of the most reliable ways to raise money quickly.
A Wine Pull is a game where attendees donate a set amount (commonly $20–$25) to “pull” a bottle of wine from a display. Every bottle is wrapped or concealed so participants don’t know exactly which one they’re getting until after they’ve chosen.
Some bottles are standard ($15–$20 value), while others are premium ($40–$100+ value). The chance of pulling a higher-value wine adds to the thrill, while the guarantee of walking away with a bottle makes it a win for everyone.
Universal Appeal
Wine is one of the most requested donations and most loved prizes. Almost every adult guest can appreciate it, and it feels special compared to smaller items.
Simple and Quick
No lengthy rules, no crowd management — just pay, pull, and reveal.
High ROI
Even with modest donations per pull, the numbers add up fast. For example, 50 bottles at $20 each = $1,000 raised.
Sponsor-Friendly
Local liquor stores, vineyards, and distributors often donate bottles in exchange for recognition.
Many will donate bottles as advertising. Others may offer wholesale discounts. Be upfront about your cause and the visibility they’ll get at the event.
Ask committee members and supporters to donate a bottle each. This spreads out the cost and builds a diverse selection.
If donations don’t cover all bottles, consider using a portion of event funds to buy some. Even at retail value, the pull price usually covers costs and ensures profit.
Gather 30–100 Bottles
The more bottles, the bigger the draw. Aim for at least 30 to keep it attractive.
Wrap Each Bottle
Cover bottles in decorative bags, fabric, or even simple paper with ribbon. This keeps the mystery intact.
Create an Attractive Display
A decorated table with twinkle lights
Wine rack stands
A “Wall of Wine” backdrop where bottles are hung or shelved
Set the Price
Common options:
Flat fee (e.g., $20 per pull)
Tiered fee (e.g., $10 for standard bottles, $30 for premium)
Sell the Pulls
Have a volunteer manage the station and collect payments.
Sponsors can make or break a Wine Pull, since the cost of wine can be significant. Here’s how to recognize them properly:
During the Event: Announce that the Wine Pull was made possible by donations from local businesses. Name the liquor store or winery prominently.
On the Display: Print logos or names on signage next to the Wine Pull station.
On Social Media: Post a thank-you with a photo of the display and tag sponsors.
Post-Event: Deliver a handwritten thank-you card and share feedback on how popular the Wine Pull was.
Highlight Premium Bottles: Let people know there are a few “big wins” in the mix. A bottle valued at $75+ makes people excited.
Sell Out Fast: Encourage early participation. Once bottles are gone, they’re gone. This scarcity drives sales.
Add Variety: Consider including champagne, spirits, or craft beer as bonus pulls.
Make It Easy: Have volunteers on hand to unwrap bottles and bag them for participants to take home.
Before organizing a Wine Pull, check your local liquor laws. Some areas require permits to distribute alcohol at fundraising events. If in doubt, coordinate with a licensed liquor vendor or store.
The Wine Pull is popular because it combines simplicity, suspense, and universal appeal. Every participant walks away with something tangible, sponsors get visibility, and your fundraiser gains a reliable revenue stream.
It’s quick, fun, and effective — the perfect recipe for a crowd-pleasing fundraiser activity.