The Complete Fundraiser Planning Guide

Inside this free guide, you’ll find practical timelines, proven event ideas, and stress-free strategies that schools service clubs and community groups use to raise thousands. I have seen and helped clubs all over the country raise funds and now I am sharing it with you!

The Fundraiser Master Guidebook, By Jesse Lewis

Hypnotistjesselewis.com

The Struggle is Real

If you’ve ever planned a fundraiser and felt like ticket sales were harder than they should be, you’re not alone. Many groups today find that the old methods — posters on the bulletin board, a few ads in the paper, and word-of-mouth — just don’t work like they used to.

Why It’s Not Your Fault

The world has changed. Promotion is not the same as it was even 10 years ago. Audiences are split — some people only see social media, others still rely on the local paper, and many don’t engage with community events the way they once did. Fewer people attend live events regularly, volunteers are harder to find, and sponsors get asked for help more than ever before. The result? Even great causes can struggle to get noticed, leaving organizers feeling frustrated and undervalued.

The Good News

It’s not that fundraising is broken — it’s just that the rules have changed. And when you know the new rules, you can turn your event into a success story. That’s why this guide exists.

The Fundraising Master Guidebook featuring the Jesse Lewis Hypnosis Show is built to help community groups like yours cut through the noise, bring people together, and raise more money with less stress. This system takes what works in today’s world — mixing traditional promotion with modern tools — and shows you exactly how to do it step by step.

And here’s the best part: when you work with a performer like Jesse Lewis, you don’t have to figure it out alone. Jesse provides pre-made press releases, social media posts, posters, and even event page templates with your fundraiser’s details already included. All you have to do is share the posts as they go out. That means less time stressing about promotion, and more time focusing on your cause.

Inside, you’ll find:

  • Ticketing strategies for both online and offline sales (so no one is left out).
  • Templates for press releases, emails, and social media posts that make promotion simple.
  • Volunteer systems that lighten the load and expand your reach.
  • Add-on fundraising ideas like raffles, auctions, and contests that double your profit.
  • A complete marketing playbook that shows why the more you promote, the more you sell — and how to do it without overwhelm.
  • Event-day and follow-up tools to keep guests, sponsors, and volunteers coming back year after year.

Your Next Step

This guide is about more than just raising money. It’s about rebuilding the sense of community around your cause — creating nights that people talk about, laugh about, and look forward to again.

It’s not your fault things got harder — but it is in your power to make them easier. This guide will show you how, and working with Jesse Lewis Hypnotist makes it almost effortless.

Table of Contents

  1. Getting Started: Your Fundraising Goal – Pick your cause, set a money goal, and choose the best date, place, and theme. Why fun entertainment makes it all easier.
  2. Budget & Ticket Pricing – Add up costs, find your break-even point, test ticket prices, and set ticket levels.
  3. Securing Sponsorships – How to ask local sponsors, sample sponsor perks, and thank-you notes.
  4. Building Your Team – Volunteer jobs, short shifts, and ways to keep helpers happy.
  5. Choosing the Right Fundraising Add-Ons – Auctions, raffles, contests, and extra fun ideas.
  6. Marketing & Promotion – Simple promo plan, community partners, and ready-to-use posts.
  7. Showtime: Event Flow – Sample event timeline, when the show works best, and how to avoid chaos.
  8. Entertainment That Sells – Why a live hypnosis show raises more money, real examples, and how to book the right act.
  9. Measuring Success – Profit vs revenue, easy tracking charts, and an after-event review.
  10. Building a Legacy – How to make it a yearly event, brand your fundraiser, and keep sponsors and guests coming back.

Chapter 1: Getting Started – Your Fundraising Goal

🎯 Why Start with Goals?

Every good fundraiser begins with a clear target. If you don’t know what you’re aiming for, it’s almost impossible to hit it. A clear money goal makes every other step easier — setting ticket prices, asking sponsors, and planning add-ons.

Think of it this way: if your team doesn’t know the number, it’s like playing a game without keeping score.

Step 1: Define Your Cause

Before you book a hall or print tickets, ask: What are we raising money for?

  • Example: “New uniforms for the hockey team”
  • Example: “School band trip to nationals”
  • Example: “Community park upgrades”

When you make it specific, people are more willing to support you.

🖊 Worksheet – Our Cause Statement
“We are raising money for ______________________ because ______________________.”

Step 2: Set a Money Goal

Now decide how much you need. Don’t say “as much as possible” — pick a number.

Break it into parts:

  • Tickets → how much can you raise from admissions?
  • Sponsors → how many businesses can help?
  • Add-ons (raffles, auctions) → how much extra can you pull in?

📝 Worksheet – Our Money Goal

  • Total Goal: $________
  • From Tickets: $________
  • From Sponsors: $________
  • From Add-Ons: $________

Step 3: Pick Your Date, Place, and Theme

Date: Choose a time that doesn’t clash with other big events in town.
Place: Make sure it fits your crowd size and has what you need (stage, sound, kitchen).
Theme: A theme adds fun — like Comedy Night Out, Hypnosis for a Cause, or Spring Fundraiser Bash.

Checklist – Event Basics

  • Date chosen
  • Venue booked
  • Theme picked

Step 4: Why Entertainment Helps

People buy tickets for fun as much as for the cause. Adding entertainment makes your fundraiser stand out.

Having Jesse Lewis Hypnotist as your main show creates excitement, drives ticket sales, and keeps guests laughing all night. Even better, Jesse provides ready-to-use promo templates (press releases, posters, and event pages with your info already filled in). All your group has to do is share the posts — the heavy lifting is done for you.

💡 Pro Tip: Make the show the highlight of the night. Guests will look forward to it again next year.

🔄 Recap

  • Pick a clear cause and write it down.
  • Set a dollar goal and break it into tickets, sponsors, and add-ons.
  • Choose your date, venue, and theme.
  • Plan on featuring entertainment like Jesse Lewis Hypnotist to boost ticket sales and excitement.

🚀 Action Steps

  1. Write your cause statement today.
  2. Decide your total goal and break it into parts.
  3. Pick your date and book your venue.
  4. Choose a theme.
  5. Put entertainment on your must-have list.

 

📑 Sample Worksheets – Chapter 1

🖊 Example Cause Statement

“We are raising money for the Springfield School Band Trip to Nationals because it gives 45 local students the chance to represent our community on a national stage.”

📝 Example Money Goal Worksheet

  • Total Goal: $10,000
  • From Tickets: $6,000 (240 tickets at $25 each)
  • From Sponsors: $3,000 (mix of Bronze, Silver, and one Gold sponsor)
  • From Add-Ons: $1,000 (raffle baskets + 50/50 draw)

✅ Example Event Basics Checklist

  • Date: Saturday, April 15
  • Venue: Springfield Community Hall (holds 300, has stage + kitchen)
  • Theme: Comedy Night Out – Hypnosis for a Cause

     

📑 Sample Worksheets – Chapter 1 (Community Club Example)

🖊 Example Cause Statement

“We are raising money for the Lions Club Community Playground Project because it will give local families a safe and fun place to gather for years to come.”

📝 Example Money Goal Worksheet

  • Total Goal: $7,500
  • From Tickets: $4,000 (200 tickets at $20 each)
  • From Sponsors: $2,500 (one Headline Sponsor at $2,500)
  • From Add-Ons: $1,000 (silent auction + dessert dash)

✅ Example Event Basics Checklist

  • Date: Friday, June 9
  • Venue: Riverside Legion Hall (capacity 250, bar service available)
  • Theme: Comedy Hypnosis Night – Building Our Community Together

     

👉 Now you’ve got two contrasting examples:

  • A school group (bigger ticket sales focus, mid-size sponsors).
  • A service club (heavier on sponsorship + add-ons).

.

Chapter 2: Budget & Ticket Pricing

🎯 Why Budget Matters

A clear budget stops surprises. When you know your costs, you can set smart ticket prices and reach your money goal faster. Without a budget, you risk setting prices too low and ending up short — or too high and scaring people away.

Step 1: Add Up Your Costs

Write down every fixed cost you will have before ticket sales start.

📝 Worksheet – Event Costs

Item

Cost ($)

Venue Rental

__________

Entertainment

__________

Food & Beverage

__________

Printing & Promotion

__________

Miscellaneous

__________

TOTAL COSTS

__________

Step 2: Find Your Break-Even Point

Use this simple formula:

📌 Break-Even Formula
Total Costs ÷ Expected Attendance = Break-Even Ticket Price

Example: $5,000 ÷ 200 people = $25 per ticket

💡 Pro Tip: Always round your price to the nearest $5 or $10. It makes sales easier.

Step 3: Test Ticket Prices

Here are examples if your total costs are $5,000:

Ticket Price

Tickets Needed to Break Even

$10

500

$25

200

$50

100

$75

~67

$100

50

👉 Lower prices mean you need a bigger crowd. Higher prices mean you need fewer people but must show higher value.

Step 4: Create Ticket Levels

Offer more than one choice. This lets guests spend at the level they like.

Examples:

  • General Admission: $_____
  • VIP Experience: $_____ (front row, drink ticket, early entry)
  • Group Bundle: $_____ (table of 8 or 10)

💡 Pro Tip: VIP should feel like a deal. If General Admission = $25, VIP at $40 should feel worth it.

Step 5: Choose How You Sell Tickets (Online & Offline)

Online Tickets

  • Use a simple platform like Eventbrite or Square.
  • Features to look for: low fees, easy link/QR code, promo codes, group discounts, card/e-transfer payments, and a scanning app.
  • Create an event page with: title, date, time, venue, map link, price list, and what’s included.
  • Generate a QR code for your ticket link and add it to posters, social posts, and handouts.

Offline Tickets

  • Print numbered paper tickets; keep a stub or sales log.
  • Place them at local sellers (convenience store, rink, school office).
  • Have a cash float, receipt book, and card reader or e-transfer option.
  • Use Will-Call for online buyers (check their name/email at the door).

Door Plan (Show Night)

  • Stations: Greeter → Ticket Sales → Will-Call → Scan/Tear → Wristbands/Stamps
  • Signs: clear pricing, payment options, and “Will-Call” line.
  • Payment options: cash, debit/credit, e-transfer QR sign.
  • Comp/VIP: pre-print a sponsor comp list; reserve their tables.

Step 6: Track Ticket Sales

Sales Log

Date

Seller

Channel (online/offline)

Qty

$

Notes

Will-Call List

Name

Qty

Paid?

Notes

Policies (keep it simple)

  • No refunds after [date].
  • Transfers allowed; bring email confirmation.
  • If postponed, tickets valid for the new date.

Delivery

  • Online: emailed QR code/ticket.
  • Offline: buyer keeps stub; you keep log copy.

Checklist: Budget & Ticket Pricing

  • All costs written down
  • Break-even price calculated
  • Ticket levels set (GA/VIP/Group)
  • Online ticket page live + QR code ready
  • Paper tickets printed & numbered (if using)
  • Payments ready (cash float, card reader, e-transfer QR)
  • Will-Call list printed & organized
  • Door team staffed and trained

🔄 Recap

  • Add up all costs first.
  • Use the break-even formula to set your base ticket price.
  • Test different prices to see how many tickets you need.
  • Offer General, VIP, and Group options.
  • Plan online + offline sales to cover everyone.

Action Steps

  1. Fill in your event costs worksheet.
  2. Calculate your break-even ticket price.
  3. Choose and set your ticket levels.
  4. Round prices for easy selling.
  5. Set up your online event page and print offline tickets.

📑 Sample Worksheets – Chapter 2

📝 Example 1 – School Band Trip Fundraiser

Event Costs Worksheet

Item

Cost ($)

Venue Rental

$800

Entertainment (Jesse Lewis)

$2,500

Food & Beverage

$1,200

Printing & Promotion

$500

Miscellaneous

$200

TOTAL COSTS

$5,200

Break-Even Formula
$5,200 ÷ 200 guests = $26 per ticket → round to $25.

Ticket Levels

  • General Admission: $25
  • VIP Experience: $40 (front row, free drink, early entry)
  • Group Bundle: $200 (table of 8 → $25 per seat, 1 free ticket compared to GA)

📝 Example 2 – Lions Club Community Playground Project

Event Costs Worksheet

Item

Cost ($)

Venue Rental

$400

Entertainment (Jesse Lewis)

$2,000

Food & Beverage

$800

Printing & Promotion

$300

Miscellaneous

$100

TOTAL COSTS

$3,600

Break-Even Formula
$3,600 ÷ 150 guests = $24 per ticket → round to $25.

Ticket Levels

  • General Admission: $25
  • VIP Experience: $35 (reserved seating, 2 drink tickets)
  • Group Bundle: $225 (table of 10 → saves $25 overall)

👉 These show organizers realistic numbers:

  • Schools with bigger budgets/crowds.
  • Community clubs with smaller halls and lower targets.

📖 Chapter 3: Securing Sponsorships

🎯 Why Sponsors Matter

Sponsors can cover many of your costs before tickets even sell. This means more money raised goes straight to your cause. Sponsors also add credibility — when local businesses support your event, the community takes notice.

Step 1: Make a Sponsor List

Think of local businesses, service clubs, or even families who want to support the community.

  • Start with people who already know you.
  • Add businesses linked to your cause (sports shops for a team, music stores for a band).
  • Don’t forget about in-kind sponsors who can donate food, drinks, printing, or prizes instead of cash.
  • Silent auction sponsors are also valuable. They donate gift cards, baskets, or experiences that you can use to raise extra money.

Step 2: Offer Sponsor Packages

Give sponsors clear choices at different prices. Make each level feel like a deal.

  • Bronze Sponsor – $100
    Logo on posters, one social media thank-you post, name in program. Perfect for small businesses.
  • Silver Sponsor – $500
    Logo on posters, 2 tickets, multiple social posts, thank-you mention during event.
  • Gold Sponsor – $2,500
    Large logo on posters, 4 tickets, reserved seating, multiple shout-outs online, stage thank-you during the show.
  • Headline Sponsor – $5,000
    Top logo placement on all materials, 8 tickets, full VIP table, repeated stage mentions, spotlight feature on social media, banner at event.

💡 Pro Tip: Always give more value than they expect. A social post or video thank-you costs nothing but feels huge.

Step 3: Ask the Right Way

Keep it short and simple. Explain the cause, the event, and what they get.

Sample Sponsor Email
Hello [Name],

We are holding a fundraiser for [Cause] on [Date] at [Venue]. We would love your support. Our sponsor levels start at just $100. In return, your business will be promoted in front of our whole community. Would you like me to send the full sponsor package?

Thank you,
[Your Name]

Step 4: Thank Your Sponsors

Every sponsor — big or small — should get their own thank-you post and recognition. This not only makes them feel appreciated but also promotes your event to their friends and customers.

Ways to say thank you:

  • Social media shout-outs (one post per sponsor).
  • Logo on posters and programs.
  • Stage mentions during the show.
  • Thank-you cards mailed after.
  • Sponsor banners or signs at the event.
  • Thanking them before the event to help build buzz (tag them so they can share).

📱 Sample Social Post
A huge thank you to our [Sponsor Level] Sponsor, [Sponsor Name]! Your support is helping us raise funds for [Cause]. We couldn’t do it without amazing community partners like you. 🎉

🎥 Sample Video Script
Hi everyone! We’re here with [Sponsor Name], our [Sponsor Level] Sponsor for [Event Name]. Because of their support, we’re raising money for [Cause]. Thank you so much, [Sponsor Name], for helping make this event possible. Don’t forget to join us on [Date] at [Venue] — it’s going to be an amazing night!

Checklist: Sponsorships

  • Sponsor list created (cash + in-kind).
  • Packages ready (Bronze, Silver, Gold, Headline).
  • First outreach emails sent.
  • Social thank-you plan ready.
  • Post-event thank-yous planned.

🔄 Recap

  • Build a list of possible sponsors (cash + in-kind).
  • Offer clear packages that feel like deals.
  • Keep asks simple and personal.
  • Thank sponsors before, during, and after the event.

🚀 Action Steps

  1. Write down 10 possible sponsors today.
  2. Build your sponsor package list.
  3. Send your first sponsor email.
  4. Plan one thank-you post per sponsor.

📑 Sample Worksheets – Chapter 3

🖊 Example Sponsor Prospect List (School Fundraiser)

Business/Person

Contact Info

Cash or In-Kind

Notes

Joe’s Auto Repair

joe@email.com

$500 (Silver)

Supports school sports often

FreshMart Grocery

manager@freshmart.ca

In-Kind (food)

Can donate snacks & drinks

Local Credit Union

branch@credit.ca

$2,500 (Gold)

Interested in community projects

Springfield Pharmacy

springpharm@email.com

$100 (Bronze)

Small logo sponsor

Pizza Palace

owner@pizza.ca

Auction Item

Donating 5 free pizza certificates

📝 Example Sponsor Prospect List (Community Club Fundraiser)

Business/Person

Contact Info

Cash or In-Kind

Notes

Riverside Hardware

riverside@email.com

$100 (Bronze)

Local hardware sponsor

Big Valley Bank

contact@bvbank.ca

$5,000 (Headline)

Loves supporting community projects

Main Street Café

info@maincafe.ca

In-Kind (gift basket)

Donating dessert basket for auction

Sports & Outdoors Ltd

info@sportsout.ca

$500 (Silver)

Could also add gift cards for raffle

The Print Shop

prints@email.com

In-Kind (printing)

Posters, programs, tickets

📧 Example Filled Sponsor Email

Hello Sarah,

We’re raising money for the Springfield School Band Trip on Saturday, April 15 at the Community Hall. We’d love your support!

Our sponsor levels start at just $100. In return, your business will be promoted to our whole community with posters, social media posts, and thank-you mentions during the show. Would you like me to send you the full sponsor package?

Thank you so much for considering this.
– [Your Name]

📜 Example Sponsor Thank-You Note

Dear [Sponsor Name],

Thank you for being part of our Comedy Night Out Fundraiser. Because of your support, we raised $10,200 for the Lions Club Community Playground Project.

Your generosity helped us cover costs and create an unforgettable night for the community. We are so grateful for your partnership.

Sincerely,
[Organizer’s Name]

📱 Example Sponsor Social Media Post (with photo/video of sponsor rep)

🎉 Big thank you to FreshMart Grocery – our Silver Sponsor for Hypnosis for a Cause! Because of their support, our school band is heading to Nationals this spring.

Show your support for FreshMart by shopping local — and don’t forget to grab your tickets for April 15 at the Community Hall.

👉 Tickets: [Insert Link]

#CommunityStrong #ThankYou #Fundraiser

📖 Chapter 4: Building Your Team (Volunteers)

🎯 Why Volunteers Matter

Volunteers are the backbone of any community fundraiser. Without them, the event can’t happen. Treat them like gold — because they are. When volunteers feel valued, they not only return year after year but also bring their friends, family, and community connections with them.

Step 1: List Volunteer Roles

Think about every task your event needs. Break them into clear roles so no one gets overwhelmed.

Common Roles:

  • Greeters at the door
  • Ticket sellers / Will-Call check-in
  • Raffle & auction table helpers
  • Auction spotters during live bidding
  • Setup crew (tables, chairs, decorations)
  • Cleanup crew
  • Concession stand helpers
  • Drink/bar service (if alcohol is allowed)
  • Food service / plating
  • Plate & table cleanup
  • Parking lot attendants
  • Coat check
  • Social media helper (taking photos/videos for posting)
  • Runner (miscellaneous tasks)

Step 2: Create Short Shifts

Avoid volunteer burnout. Instead of long 4–5 hour commitments, break roles into 1–2 hour shifts. This way, more people can help and still enjoy the event.

📝 Example:

Time Slot

Role

Person

5–6 pm

Greeter

___________

6–7 pm

Ticket Sales

___________

7–8 pm

Raffle Table

___________

Step 3: Build Community with Volunteers

Volunteers aren’t just free help — they’re community builders. That is why they a volunteering because they care! 

  • Make it fun (play music, provide snacks, give T-shirts or name badges).
  • Highlight them during the event: “Stop by and say hi to Susan — she’s selling 50/50 tickets from 1–2 pm!”
  • Feature them on social media before the event. Example post:

    “I’m volunteering at the Comedy Night Fundraiser on June 9 to support our new community playground! Come see me at the raffle table from 7–8 pm. Tickets on sale now!”

     

  • A photo or short video of a volunteer inviting people to attend is one of the most powerful ticket-selling tools you can use.

💡 Pro Tip: Volunteers have their own networks. When they share posts, their family and friends are far more likely to buy tickets.

Step 4: Show Appreciation

Volunteers come back when they feel valued. Always thank them before, during, and after the event.

Ways to show appreciation:

  • Public thank-you during the event.
  • Personalized thank-you cards.
  • Group thank-you post on social media with photos.
  • Coffee & snacks in the volunteer room.
  • A simple after-event gathering (pizza night, coffee meet-up).

Checklist: Volunteers

  • All volunteer roles listed.
  • Schedule created with 1–2 hour shifts.
  • Social media plan includes volunteer highlights.
  • Volunteer appreciation plan in place.

🔄 Recap

  • Volunteers are essential — treat them like gold.
  • Use short shifts so more people can help.
  • Let volunteers be part of promotion by sharing their involvement.
  • Thank them often and in public.

🚀 Action Steps

  1. Write down at least 8 volunteer roles.
  2. Create a shift schedule for each role.
  3. Ask volunteers to share a social post about their role.
  4. Plan one way to thank your volunteers after the event.

📑 Sample Worksheets – Chapter 4

🖊 Example Volunteer Role List (School Band Trip)

Role

Who Can Help

Notes

Greeter

Parents

Welcome guests at door

Ticket Sales

Treasurer + 1 student

Handle cash & e-transfer QR

Raffle Table

2 students

Sell 50/50 tickets

Auction Spotter

Band alumni

Point out bids during live auction

Setup Crew

Volunteers (4)

Tables, chairs, signage

Cleanup Crew

Volunteers (4)

After event

Social Media

Student with phone

Post photos to event page

📝 Example Volunteer Role List (Community Club Playground Project)

Role

Who Can Help

Notes

Greeter

Lions Club member

Hand out programs

Ticket Sales

2 members

Door + Will-Call

Raffle Table

High school students

Community service hours

Concessions

Local church group

Snacks & coffee

Drinks/Bar

Licensed bartenders

Must check ID

Cleanup Crew

Club volunteers

End of event

Social Media

Young volunteer

Take photos & short video

📱 Example Volunteer Social Post Script

Simple plug-and-play volunteers can copy & share on Facebook/Instagram:

I’m volunteering at the Comedy Hypnosis Night Fundraiser on Friday, June 9 at Riverside Legion Hall to support the Community Playground Project! 🎉
Come see me at the [role/station] from [time]. Get your tickets now and help us build something great for our community.
👉 [Ticket Link]

🎥 Example Volunteer Video Script (15–20 seconds)

“Hi, I’m [Name] and I’m volunteering at the Hypnosis for a Cause Fundraiser on [Date]. I’ll be at the [Raffle Table / Ticket Booth] — come say hi and support [Cause]. Grab your tickets today, it’s going to be a fun night!”

💡 Tip: Shoot these short clips on a phone in portrait mode (vertical) and post them to the event page. They usually get more views & shares than posters because they feel personal and local.

 

📖 Chapter 5: Choosing the Right Fundraising Add-Ons

🎯 Why Add-Ons Matter

Ticket sales and sponsors raise money — but add-ons like raffles, auctions, and contests can double your profit. They also keep the crowd engaged and excited. The key is not to overload the event — choose 2–4 good add-ons that fit your group and your audience.

⚠️ Note: Some raffles and alcohol-related games require permits. Always check your local rules first.

5.1 – 50/50 Raffle (Quick & High Energy)

Setup

  1. Get raffle tickets, license (if required), and cash float or Square reader.
  2. Send mobile sellers through the crowd with aprons.

How to Run

  • Sell all night (e.g., 1 for $5, 3 for $10, arm’s length for $20).
  • Announce pot size from stage often. Every Few hundred dollars, It builds excitement!
  • Draw near the end; winner gets 50%, fundraiser keeps 50%.

💡 Tip: Take a photo of the winner on stage and post it after the event.

5.2 – Raffle Baskets (Themed Prizes)

Setup

  1. Ask sponsors for items or gift cards.
  2. Build 5–10 themed baskets (sports, movie night, spa day).
  3. Label each basket with a sign or photo.

How to Run

  • Sell sheets of tickets.
  • Guests drop tickets into the jar for the basket they want.
  • Draw one winner per basket.

💡 Tip: Display baskets in a well-lit area where everyone can see them.

5.3 – Silent Auction (Quality Over Quantity)

Setup

  1. Collect 10–20 quality items or experiences.
  2. Create bid sheets with minimum bid and bid increments.
  3. Arrange items with sponsor signs.

How to Run

  • Open during dinner or before the show.
  • Close in 1–2 waves (announce 10- and 2-minute warnings).
  • Winners pay and pick up at checkout table.

💡 Tip: Experiences (concerts, trips, lessons) often sell better than products.

5.4 – Live Auction / Pie Auction / Dessert Dash

Live Auction – auctioneer or emcee sells big-ticket items on stage.
Pie Auction – each pie is auctioned to the highest bidder, often donated by local bakers.
Dessert Dash – each table pledges an amount; highest pledging tables get first pick from the dessert table.

5.5 – Door Prizes

Setup

  • Each ticket stub = one entry.
  • Collect at the door or tear off a section.

How to Run

  • Draw a prize every 20–30 minutes to keep energy up.
  • Require winners to be present.

5.6 – Heads or Tails Game

Setup

  • Sell bracelets or stamps for entry.
  • Have a coin ready.

How to Run

  • Everyone stands, chooses “heads” (hands on head) or “tails” (hands on hips).
  • Flip the coin, losers sit down.
  • Last person standing wins a prize.

5.7 – Wine Pull (If Alcohol Allowed)

Setup

  • Wrap bottles in bags so labels are hidden.
  • Mix in a few expensive bottles with standard ones.

How to Run

  • Sell pulls (e.g., $20 each).
  • Buyer picks a random bottle.

5.8 – Gift Card Tree / Board

Setup

  • Collect $10–$50 gift cards.
  • Pin them to a board or hang on a tree.

How to Run

  • Sell chances as raffle tickets, or
  • Sell pulls at a flat price.

5.9 – Mystery Envelopes / Punch Wall

Setup

  • Fill 20–50 envelopes with small prizes and a few big wins.
  • Create a punch wall with hidden prizes.

How to Run

  • Sell envelopes/holes for a flat price (e.g., $10).
  • Buyer opens or punches to reveal prize.

5.10 – Last Hero Standing

Setup

  • Sell numbered tickets.
  • Grand prize ready.

How to Run

  • Draw numbers quickly — eliminated tickets sit down.
  • Last ticket holder wins.

Checklist: Add-Ons

  • Pick 2–4 add-ons.
  • Gather supplies and prizes.
  • Train volunteers to run each one.
  • Announce openings/closings clearly from stage.
  • Thank sponsors who donated items.

🔄 Recap

  • Add-ons can double your profit.
  • Keep it simple: don’t run too many.
  • Set clear steps, prices, and rules.
  • Thank donors and post photos of winners.

🚀 Action Steps

  1. Choose your 2–4 add-ons this week.
  2. Assign a volunteer leader for each one.
  3. Collect prizes or donations early.
  4. Add the timing of each add-on into your event schedule.

📑 Sample Worksheets – Chapter 5

📝 Example Add-On Plan – School Band Trip Fundraiser

Add-On

Who Runs It

Supplies

Price

Start–End Time

Goal ($)

50/50 Raffle

2 parents + 2 students

Raffle tickets, aprons, cash float

1 for $5, 3 for $10, arm’s length for $20

All night, draw at 8:30 pm

$750

Raffle Baskets

Band Booster Club

8 themed baskets, jars, tickets

$2 per ticket, 10 for $10

Open 6 pm – close 8:15 pm

$500

Silent Auction

Alumni Volunteers

15 items, bid sheets, pens

Min bids $25+

Open 6–8 pm, close before raffle

$1,000

Dessert Dash

Student Leaders

10 donated cakes/pies, plates

Tables pledge secretly

After intermission

$500

Total Add-On Goal: $2,750

📝 Example Add-On Plan – Lions Club Playground Project

Add-On

Who Runs It

Supplies

Price

Start–End Time

Goal ($)

Heads or Tails Game

1 Lions Club member

Coin, wristbands

$5 per entry

7:15 pm

$250

Wine Pull

Licensed Volunteer

30 bottles (donated), bags

$20 per pull

Ongoing, until sold out

$600

Gift Card Tree

Local Youth Group

25 gift cards ($10–$50)

$10 per draw

6–8 pm

$400

Last Hero Standing

Emcee + 2 helpers

Raffle drum, numbered tickets

$20 per ticket

Finale at 8:50 pm

$750

Total Add-On Goal: $2,000

👉 These examples show:

  • Schools often do raffles/auctions with parent & student involvement.
  • Service clubs can lean on games and community donations for a quick, high-energy boost.

📑 Sample Worksheets – Chapter 6

📝 Example Marketing Plan – School Band Trip

Date

Post Type

Who Shares It

Notes

March 15

Event page launched

Booster Club

Include poster + ticket link

March 20

Sponsor thank-you post

Band Facebook page

Tag Joe’s Auto Repair

March 25

Volunteer highlight video

Students

“Come see me at raffle table!”

April 1

Entertainment teaser clip

All volunteers

Share Jesse Lewis show video

April 10

Countdown “5 days to go”

All members

Include ticket link

📝 Example Marketing Plan – Lions Club Playground Project

Date

Post Type

Who Shares It

Notes

May 5

Event page launched

Lions Club FB page

Poster + QR code ticket link

May 10

Press release to local paper

Club secretary

Attach photo of playground

May 12

Sponsor thank-you post

Lions Club members

Tag Big Valley Bank

May 20

Short volunteer video

Student helpers

Invite to raffle table

June 1

“10 days left” countdown

All members

Include Eventbrite link

📋 Poster Placement Checklist

  • Grocery stores & community bulletin boards
  • Local banks & credit unions
  • Schools & libraries
  • Sports arenas & community rinks
  • Restaurants & coffee shops
  • Churches & service clubs
  • City/town hall boards

💡 Add a QR code linking directly to your ticket page on every poster.

📰 Press Release Template (Fill-in-the-Blank)

For Immediate Release

Headline: [Community Group] Hosts Comedy Hypnosis Night to Support [Cause]

Body:
[City, Date] — The [Community Group] is excited to announce its upcoming fundraiser, Hypnosis for a Cause, featuring Jesse Lewis Hypnotist. The event will take place on [Date] at [Venue].

Funds raised will support [Cause]. Guests will enjoy an evening of laughter, audience participation, and unforgettable entertainment.

“This is more than a show — it’s a chance for the community to come together and support something that matters,” said [Organizer Name].

Tickets are available online at [Ticket Link] or at [Local Sellers].

Contact:
[Organizer Name] – [Phone] – [Email]

📻 Media Outreach Script (for radio/TV)

“Hi, this is [Name] with the [Community Group]. We’re holding a fundraiser on [Date] at [Venue] featuring Jesse Lewis Hypnotist. It’s a fun, family-friendly comedy hypnosis show, and all proceeds go to [Cause]. Tickets are available at [Ticket Link]. We’d love if you could share this with your listeners!”

❓ Event FAQ Handout

Q: Is the show safe?
A: Yes! Comedy hypnosis is safe, family-friendly, and designed for fun audience participation.

Q: Can kids attend?
A: Yes, though most events are geared toward teens and adults. Kids 12+ usually enjoy it most.

Q: Where do I get tickets?
A: Tickets are available online at [Ticket Link] or at [Local Sellers].

Q: What if I can’t make the event?
A: Tickets are transferable. You can give them to a friend or family member.

Q: Do we need a license for raffles or alcohol?
A: Yes. Please check your local regulations before selling raffle tickets or serving alcohol.

 

📖 Chapter 6: Marketing & Promotion

🎯 Why Promotion Matters

The most important part of any fundraiser is not the food, not the decorations, and not even the entertainment. It’s promotion. If people don’t know about your event, they won’t come — and no tickets sold means no money raised.

The good news? Promotion doesn’t have to be stressful. With a simple system and the right tools, you can reach your community, sell tickets, and fill the room.

When you work with a professional entertainer like Jesse Lewis Hypnotist, you don’t have to figure this out alone. Jesse provides ready-to-use templates: posters, press releases, pre-written social posts, and even an event page set up with your details. All you need to do is share what’s already prepared — which means no overwhelm, just results.

Step 1: Build Your Promo Toolbox

Before you start posting, gather your tools.

Your Toolbox Should Include:

  • A Facebook Event Page (with poster image, date, time, location, and ticket link).
  • A poster design (digital & printable, with a QR code for tickets).
  • A ticket link (Eventbrite or other simple platform).
  • A press release (ready to send to newspapers, radio, and TV).
  • Social media templates (pre-written posts and graphics).

💡 If you’re working with Jesse Lewis, these are already done for you. The poster, press release, and event page will have your group’s name, date, and details filled in. That means you skip the hard part and jump right into sharing.

Step 2: Make a Promo Calendar (Press & Posters Early, Social Daily Later)

Promotion works best when you plan it in layers: early awareness + last-minute urgency.

  • Posters: Hang posters as soon as the date is booked (6–8 weeks out if possible). People need to see it multiple times before it clicks.
  • Press Releases: Send one the moment tickets go on sale, then resend or refresh it weekly until the event. Local media often need reminders.
  • Social Media: Begin steady daily posts 30 days before the event. That’s when people make their final decisions and buy tickets.

Here’s a simple calendar you can follow:

Days Before Event

Promo Type

Example Post / Action

Who Shares It

60–45

Posters Up

Hang posters at stores, rinks, banks, libraries

Volunteers

60–45

First Press Release

“Community fundraiser brings comedy hypnosis show to town”

Organizer to media

30

Event Launch on Social

“🎉 Tickets are live for our Comedy Night Out!”

Booster Club + Jesse’s template

25

Sponsor Thank-You

“Thanks to Joe’s Auto Repair 🚗”

Tag sponsor

20

Volunteer Highlight

“See Susan at the raffle table!”

Volunteer

Weekly until event

Press Release Reminder

Send updated release with ticket link & photo

Organizer

15

Entertainment Teaser

Jesse Lewis show clip

Everyone

10

Countdown

“10 days left!”

Everyone

7

Sponsor Thank-You

Tag second sponsor

Event page

5

Add-On Reminder

“Don’t miss the 50/50 raffle!”

Everyone

3

Final Ticket Push

“Only 20 tickets left!”

Everyone

1

Tomorrow Reminder

“See you tomorrow at Community Hall!”

Everyone

💡 Pro Tip: Social is short-term urgency. Posters and press are long-term awareness. You need both to maximize ticket sales.

Step 3: Share Through Your Team

You don’t need to do all the promotion yourself. Every volunteer, sponsor, and organizer has their own network. Use that power!

  • Ask each volunteer to share one post (“I’m volunteering at the raffle table, come say hi!”).
  • Ask each sponsor to share their thank-you post (this gives you access to all their followers).
  • Tag local celebrities (radio hosts, town leaders, school principals) and ask them to share.

💡 When 20 people share a post, it feels like the whole town is talking about your event.

Step 4: Add Old-School Promotion

Not everyone is on social media. That’s why posters, press, and radio still matter.

Do These Too:

  • Place posters at grocery stores, coffee shops, rinks, banks, libraries, schools, and churches.
  • Send your press release to the local paper and radio station every week until the event.
  • Drop off flyers at businesses or community clubs.
  • Encourage word-of-mouth — ask everyone on your team to personally invite 5–10 people.

💡 A poster with a QR code makes it easy: people scan and buy tickets right on their phone.

Step 5: Use Video for Maximum Reach

Photos are good. Videos are better. Short clips of real people get the most shares and views.

Examples:

  • Volunteer video: “I’m Sarah, come see me at the 50/50 table Friday night!”
  • Sponsor video: “Thanks to Joe’s Auto Repair for sponsoring our fundraiser — come join us Saturday!”
  • Organizer video: “We’re so excited for Comedy Night Out, get your tickets before they’re gone!”

Even 15–20 second videos recorded on a phone can be seen more often and  sell more tickets than 100 posters.

Step 6: Don’t Get Overwhelmed

Here’s the truth: promotion is work. But you don’t need to do it all yourself.

When you work with Jesse Lewis Hypnotist, you get:

  • An event page made for you.
  • Press release templates with your info.
  • Posters ready to print.
  • Social posts scheduled and written.

Your only job is to share the posts and invite people. The hard part is handled.

Checklist: Marketing & Promotion

  • Event page created & launched
  • Posters printed & placed in 10+ spots
  • First press release sent (then weekly reminders)
  • 30-day social posting calendar filled in
  • Volunteers & sponsors asked to share posts
  • At least 3 short videos recorded & posted
  • Jesse Lewis promo materials shared

🔄 Recap

  • Promotion is the most important part of your fundraiser.
  • Posters and press should go out as soon as possible, with press repeated weekly.
  • Social posts kick in 30 days before the event to drive urgency.
  • Use your team’s networks to multiply reach.
  • Videos create the biggest buzz.
  • With Jesse’s pre-made promo package, you can focus on sharing — not creating.

🚀 Action Steps

  1. Hang posters in your community this week.
  2. Send your first press release right away.
  3. Launch your event page and ticket link.
  4. Build your 30-day posting calendar.
  5. Record a short video and post it this week.

📑 Sample Worksheets – Chapter 6

📝 Example Marketing Calendar (School Band Trip)

Date

Promo Type

Who Shares It

Notes

March 1

Posters Up

Booster Club

Grocery store, rink, bank

March 1

First Press Release Sent

Band President

Local paper + radio

March 15

Event Page Launch

Booster Club FB

Include poster + ticket link

March 20

Sponsor Thank-You Post

Band FB page

Tag Joe’s Auto Repair

March 25

Volunteer Highlight Video

Students

“Come see me at raffle table!”

April 1

Entertainment Teaser Clip

All volunteers

Share Jesse Lewis video

Weekly

Press Release Reminder

Organizer

Update ticket count

April 10

Countdown “5 Days to Go”

All members

Include ticket link

 

📝 Example Marketing Calendar (Community Club Playground Project)

Date

Promo Type

Who Shares It

Notes

April 1

Posters Up

Lions Club members

Coffee shops, schools, churches

April 1

First Press Release Sent

Club Secretary

Local paper + radio

April 10

Event Page Launch

Lions Club FB page

Poster + QR code

April 15

Sponsor Thank-You Post

Lions FB page

Tag Big Valley Bank

April 20

Volunteer Highlight Video

Student volunteers

Invite to raffle table

April 25

Add-On Teaser

Youth Group FB page

“Check out the raffle baskets!”

Weekly

Press Release Reminder

Organizer

Update with photo

May 5

Final Countdown Post

All members

“Only 2 days left!”

📋 Poster Placement Checklist

  • Grocery stores & bulletin boards
  • Coffee shops & restaurants
  • Banks & credit unions
  • Schools & libraries
  • Sports arenas & rinks
  • Churches & service clubs
  • Town hall / city building
  • Post Office

💡 Add a QR code linking to tickets.

📰 Press Release Template

For Immediate Release

[Community Group] Hosts Comedy Hypnosis Night to Support [Cause]

[City, Date] — The [Community Group] is proud to announce its upcoming fundraiser, Hypnosis for a Cause, featuring Jesse Lewis Hypnotist. The event will take place on [Date] at [Venue].

Funds raised will support [Cause]. Guests will enjoy an evening of laughter, audience participation, and unforgettable entertainment.

“This is more than a show — it’s a chance for the community to come together and support something that matters,” said [Organizer Name].

Tickets are available online at [Ticket Link] or at [Local Sellers].

Contact:
[Organizer Name] – [Phone] – [Email]

📻 Media Outreach Script (Radio/TV)

“Hi, this is [Name] with the [Community Group]. We’re holding a fundraiser on [Date] at [Venue] featuring Jesse Lewis Hypnotist. It’s a fun, family-friendly comedy hypnosis show, and all proceeds go to [Cause]. Tickets are available at [Ticket Link]. We’d love it if you could share this with your listeners!”

❓ Event FAQ Handout (for website or posters)

Q: Is the show safe?
A: Yes! Comedy hypnosis is safe, family-friendly, and designed for fun audience participation.

Q: Can kids attend?
A: Yes, though most events are geared toward teens and adults. Kids 12+ usually enjoy it most.

Q: Where do I get tickets?
A: Tickets are available online at [Ticket Link] or at [Local Sellers].

Q: What if I can’t make the event?
A: Tickets are transferable. You can give them to a friend or family member.

Q: Do we need a license for raffles or alcohol?
A: Yes. Please check your local regulations before selling raffle tickets or serving alcohol.

📖 Chapter 7: Showtime – Event Flow

🎯 Why Event Flow Matters

A fundraiser isn’t just about raising money — it’s about creating an experience. A smooth event timeline keeps energy high, avoids chaos, and makes sure every part of the night supports your goal: raising funds while making guests feel entertained and valued.

If guests are confused, bored, or left waiting too long, they leave early (and so does their money). A clear event flow ensures your volunteers, entertainers, and organizers all work together for maximum impact.

Step 1: Plan the Run-of-Show

Here’s a sample 3-hour timeline that balances food, fun, and fundraising:

Time

Activity

Notes

5:30 pm

Doors Open

Greeters welcome, music playing, ticket/wristband check

6:00 pm

Dinner/Drinks Start

Volunteers serve food, raffle tickets on sale

6:45 pm

First Add-On Game (Heads/Tails)

Quick, high-energy game to wake up the room

7:00 pm

Jesse Lewis Hypnosis Show

Main entertainment; energy peak of the night

8:15 pm

Silent Auction Closes

Announce “10 minutes left!” and “2 minutes left!”

8:30 pm

Raffle Winners + Door Prizes

Fast-paced prize announcements, keep it fun

8:50 pm

Last Hero Standing

Big finale game; builds excitement to the end

9:00 pm

Thank Sponsors & Volunteers

Stage thank-yous + invitation to next year

9:15 pm

Event Ends

Guests leave happy, inspired, and talking about the night

💡 Pro Tip: Put the entertainment (like Jesse Lewis Hypnotist) in the middle of the evening. This way, people stick around for auctions and raffles after the show instead of leaving early.

Step 2: Use the 15% Buffer Rule

Things always take longer than you think. Add 15% more time to each segment. If a raffle should take 10 minutes, schedule 12. If dinner should take 30 minutes, schedule 35.

This prevents stress, avoids awkward downtime, and ensures your fundraiser doesn’t run late.

Step 3: Keep the Energy Moving

A good event has no dead air. Use an emcee or host to keep transitions smooth:

  • Announce games and closing times clearly.
  • Hype up raffle pots, silent auction items, or dessert dashes.
  • Thank sponsors and volunteers during natural breaks.

Remember: the audience should always feel engaged. If nothing’s happening on stage, energy drops (and so does spending).

Step 4: High-Energy Peaks

Plan your “big moments” carefully:

  • Start strong (welcome + quick game).
  • Hit the middle with the main entertainment (energy peak).
  • Finish with a crowd-wide moment (final raffle, auction close, Last Hero Standing).

This flow ensures guests arrive excited, stay engaged, and leave on a high note — ready to return next year.

Step 5: Recognize Sponsors & Volunteers On Stage

Don’t just thank people online — do it in front of the whole room.

  • Thank top sponsors by name and point them out in the crowd.
  • Thank volunteers who worked hard.
  • Acknowledge in-kind sponsors who donated food, printing, or auction items.

Public thank-yous make sponsors and volunteers feel valued, and it makes it more likely they’ll support you again next year.

Checklist: Event Flow

  • Run-of-show timeline written
  • 15% buffer built into each segment
  • High-energy start, middle, and end planned
  • Emcee/host confirmed and briefed
  • Auction/raffle closing times built in
  • Sponsor and volunteer thank-yous included

🔄 Recap

  • A smooth event keeps energy high and guests engaged.
  • Use a written timeline with built-in buffers.
  • Entertainment belongs in the middle, not at the end.
  • Emcee/host keeps the night moving.
  • End on a high note — not announcements.

🚀 Action Steps

  1. Draft your event timeline this week.
  2. Add 15% buffer to each section.
  3. Confirm your emcee or host.
  4. Schedule auction/raffle closing times.
  5. Plan stage thank-yous for sponsors and volunteers.

📑 Sample Worksheets – Chapter 7

📝 Blank Run-of-Show Template

Time

Activity

Notes

 

Doors Open

 
 

Dinner/Drinks Start

 
 

Add-On Game

 
 

Entertainment

 
 

Auction Closes

 
 

Raffle Winners

 
 

Finale Game

 
 

Thank Sponsors/Volunteers

 
 

Event Ends

 

📝 Example Run-of-Show – School Band Trip Fundraiser

Time

Activity

Notes

5:30 pm

Doors Open

Greeters at entrance, music playlist

6:00 pm

Dinner/Drinks Start

Parents & students serving

6:40 pm

First Add-On (50/50 kickoff)

Announce pot, sell all night

6:50 pm

Volunteer Highlight

Quick thank-you from stage

7:00 pm

Jesse Lewis Hypnosis Show

60 minutes, peak energy

8:05 pm

Silent Auction Closes (Wave 1)

Announce 10-min warning

8:15 pm

Silent Auction Closes (Final)

Volunteers collect sheets

8:20 pm

Raffle Winners + Door Prizes

Emcee keeps it fast & fun

8:40 pm

Dessert Dash

Tables pledge, run to grab desserts

9:00 pm

Sponsor & Volunteer Thanks

Stage acknowledgment

9:10 pm

Event Ends

Encourage social shares

📝 Example Run-of-Show – Lions Club Playground Project

Time

Activity

Notes

5:30 pm

Doors Open

Greeters hand out programs

6:00 pm

Drinks & Concession Open

Church group serving snacks

6:30 pm

Heads or Tails Game

Quick crowd energizer

6:45 pm

Volunteer Shout-Out

Recognize teens helping

7:00 pm

Jesse Lewis Hypnosis Show

75 minutes

8:15 pm

Wine Pull + Gift Card Tree Ends

Announce final call

8:30 pm

Last Hero Standing Game

Grand prize draw

8:50 pm

Raffle Basket Winners

Quick-fire announcements

9:00 pm

Sponsor & Volunteer Thanks

Big finish, invite to next year

9:15 pm

Event Ends

Social thank-you posts scheduled

👉 These examples show:

  • Schools often build in food service + auctions.
  • Service clubs lean on quick games, raffles, and big finishes.

📖 Chapter 8: Entertainment That Sells

🎯 Why Entertainment Matters

Good entertainment doesn’t just “fill time” at your fundraiser — it sells tickets, creates excitement, and makes people stay longer (and spend more).

When guests are entertained, they feel like they got great value for their ticket price. When the show is interactive, they feel connected to your cause. That’s why entertainment can easily be the single biggest factor in turning a fundraiser from “okay” into “amazing.”

Step 1: Why Interactive Entertainment Works

Not all entertainment is equal. A passive show (like background music) is pleasant but doesn’t build energy. Interactive entertainment — like comedy hypnosis — involves the audience directly.

Benefits of interactive shows:

  • Guests laugh together, which builds a sense of community.
  • People talk about it afterward, creating word-of-mouth for your next event.
  • More people buy tickets because they don’t want to miss the fun.

💡 Pro Tip: The more fun people have, the more they’re willing to buy raffle tickets, bid in auctions, and come back next year.

Step 2: Compare With and Without Entertainment

  • Without Entertainment: Guests eat, chat, maybe bid, then leave early. Fundraising feels flat.
  • With Entertainment: Guests buy tickets because of the show, stay through the night, laugh, cheer, and keep spending during raffles and auctions.

👉 More energy = more money raised.

Step 3: Booking the Right Act

Choose an entertainer who understands fundraisers. The wrong act can hurt your event if it’s too long, not family-friendly, or doesn’t fit your crowd.

Entertainment Checklist

  • Clean (family & community friendly)
  • Interactive (audience involved, not just watching)
  • Professional (on time, prepared, reliable)
  • Fun & high energy
  • Fits your schedule (45–75 minutes)
  • Affordable within your budget

💡 Pro Tip: Always ask for references and reviews from past fundraisers.

Step 4: Promote the Entertainment

Entertainment is not just part of the night — it’s your main ticket-seller. Use it in your marketing:

  • Put the entertainer’s name and photo on posters and event pages.
  • Share teaser videos or clips online.
  • Remind people: “Your ticket includes the hilarious Jesse Lewis Hypnosis Show!”

     

The entertainment gives people a reason to buy now.

Step 5: Work With Entertainers Who Support Your Promotion

Many entertainers just show up on the night of the event. The smart ones (like Jesse Lewis Hypnotist) go further:

  • Provide poster templates with your event info.
  • Create your event page and send you the link. – Making your workload alot less!
  • Write press releases and promo posts for you.
  • Give you video clips to share.

This means you aren’t on your own. With Jesse, you don’t need to figure out how to market — it’s already built in.

Checklist: Entertainment That Sells

  • Chosen an entertainer who is clean, fun, and interactive
  • Contract signed & confirmed – Deposit Paid.
  • Entertainer promoted on posters and event page
  • Teaser videos shared on social media
  • Entertainment listed as main highlight in every ticket sales pitch

🔄 Recap

  • Entertainment drives ticket sales, keeps guests engaged, and makes events memorable.
  • Interactive acts like hypnosis shows create more laughter, excitement, and donations.
  • Book clean, professional, high-energy entertainers.
  • Promote the show as your headline reason to attend.
  • Work with entertainers who provide promo support — so you don’t have to do it all yourself.

🚀 Action Steps

  1. Confirm your entertainer this month.
  2. Add the entertainer’s name and photo to all promo materials.
  3. Post one teaser video this week.
  4. Highlight the entertainment in every ticket pitch.

📑 Sample Worksheets – Chapter 8

📝 Entertainment Booking Checklist

Task

Who Handles It

Due Date

Done

Research entertainer options

Organizer

 

[ ]

Confirm act fits budget & schedule

Treasurer

 

[ ]

Check reviews & references

Organizer

 

[ ]

Sign contract & pay deposit

Treasurer

 

[ ]

Add entertainer to posters & event page

Marketing Lead

 

[ ]

Share teaser video or promo clip

Social Media Lead

 

[ ]

Add entertainer to event timeline

Organizer

 

[ ]

📝 Promo Plan – School Band Fundraiser

Date

Promo Action

Notes

6 weeks out

Poster printed with entertainer photo

Add Jesse Lewis Hypnotist prominently

4 weeks out

Event page launched

Include video teaser

3 weeks out

Post entertainer clip

“Your ticket includes the hilarious hypnosis show!”

2 weeks out

Share audience review/quote

“Funniest night we’ve had in years!”

1 week out

Countdown post with entertainer spotlight

“7 days until Jesse Lewis hits the stage!”

Event day

Story post “Tonight’s the Night!”

Boost last-minute ticket sales

📝 Promo Plan – Lions Club Playground Project

Date

Promo Action

Notes

8 weeks out

Press release to local paper

Headline: “Comedy Hypnosis Night Raises Funds for New Playground”

6 weeks out

Posters distributed

Photo of entertainer front and center

4 weeks out

Sponsor thank-you with entertainer plug

“Thanks to Big Valley Bank for supporting Comedy Night Out with Jesse Lewis Hypnotist!”

2 weeks out

Volunteer video clip + entertainer tag

“I’ll be at the raffle table – don’t miss the show!”

1 week out

Radio spot mention

“Friday night comedy hypnosis fundraiser at the Legion Hall”

Event day

Morning social post

“Doors open 5:30 pm – laughter starts at 7:00!”

🖊 Example Filled Checklist – Community Club Event

  • ✅ Chose entertainer: Jesse Lewis Hypnotist
  • ✅ Signed contract and deposit paid
  • ✅ Poster printed with Jesse’s photo
  • ✅ Event page launched with ticket link
  • ✅ Press release sent to local paper
  • ✅ Video clip posted 2 weeks before
  • ✅ Entertainment added to schedule (7:00 pm slot)

📖 Chapter 9: Measuring Success

🎯 Why Measuring Success Matters

The fundraiser doesn’t end when the lights go out. To improve year after year, you need to know what worked, what didn’t, and how much you actually raised.

Too many groups confuse revenue (money that came in) with profit (money left after expenses). Without measuring, it’s impossible to know if your event was truly successful.

Step 1: Profit vs. Revenue

  • Revenue = all the money collected (tickets, sponsors, raffles, auctions, donations).
  • Expenses = everything you spent (venue, food, entertainment, printing, permits).
  • Profit = Revenue – Expenses.

💡 Pro Tip: A $10,000 night with $9,500 in expenses is not a $10,000 fundraiser — it’s a $500 fundraiser.

Step 2: Track the Numbers Clearly

Use simple tracking tools for each revenue source:

  • Ticket sales (online + offline)
  • Sponsorships (cash + in-kind value)
  • Auctions & raffles
  • Concessions & add-ons

💡 Make sure one person is in charge of collecting final numbers from each area.

Step 3: Watch Your Break-Even Point

Go back to your ticket worksheet. Did you pass break-even?

  • If yes → note how soon you covered costs.
  • If no → look at where you fell short (low ticket sales, weak add-ons, not enough sponsorships).

This tells you exactly where to focus next year.

Step 4: Debrief With Your Team

Within one week of the event, gather your volunteers and organizers for a debrief meeting. Ask:

  • What worked really well?
  • What raised the most money?
  • What caused stress or confusion?
  • What would we do differently next time?

Write it down. Next year, you’ll thank yourself for having these notes.

Step 5: Share Results With Sponsors & Supporters

Don’t just celebrate internally — report back.

  • Send sponsors a note: “Thanks to your support, we raised $8,750 for the playground!”
  • Post a thank-you on social media with the final amount raised.
  • Send volunteers an email: “We couldn’t have done it without you.”

💡 This is not just polite — it builds loyalty. People are more likely to support you again when they see results.

Checklist: Measuring Success

  • All revenue sources counted
  • All expenses listed
  • Profit calculated
  • Break-even point checked
  • Debrief meeting held
  • Sponsors & volunteers thanked publicly
  • Notes saved for next year

🔄 Recap

  • Always measure profit, not just revenue.
  • Track every dollar in and out.
  • Hold a team debrief while memories are fresh.
  • Share results with sponsors, volunteers, and your community.
  • Save notes so next year starts stronger.

🚀 Action Steps

  1. Fill in your money tracker within 48 hours of the event.
  2. Schedule your debrief meeting this week.
  3. Send thank-you messages and post results publicly.
  4. File your notes and worksheets for next year’s planning.

📑 Sample Worksheets – Chapter 9

📝 Event Money Tracker (Blank)

Source

Goal ($)

Actual ($)

Notes

Ticket Sales

   

Sponsorships

   

Silent Auction

   

Raffles (50/50)

   

Other Add-Ons

   

Concessions

   

TOTAL REVENUE

   

TOTAL COSTS

   

NET PROFIT

   

📝 Debrief Notes Form (Blank)

Question

Notes

What worked best?

 

What raised the most money?

 

What caused stress?

 

What needs improvement?

 

What should we repeat?

 

 

📝 Example Tracker – School Band Trip Fundraiser

Source

Goal ($)

Actual ($)

Notes

Ticket Sales

$4,000

$4,250

Sold 170 tickets at $25

Sponsorships

$1,000

$1,200

3 local business sponsors

Silent Auction

$1,500

$1,800

15 items, strong bidding

Raffles (50/50)

$500

$650

Winner photo posted online

Other Add-Ons

$300

$400

Dessert dash was a hit

Concessions

$200

$150

Coffee & snacks only

TOTAL REVENUE

$7,500

$8,450

 

TOTAL COSTS

 

$2,100

Venue, entertainer, printing

NET PROFIT

 

$6,350

 

 

📝 Example Tracker – Lions Club Playground Project

Source

Goal ($)

Actual ($)

Notes

Ticket Sales

$3,000

$2,700

Sold 135 tickets at $20

Sponsorships

$2,500

$2,800

Headline sponsor covered venue

Raffles (50/50)

$800

$950

Strong sales during show

Wine Pull

$500

$600

Sold out 30 bottles at $20 each

Gift Card Tree

$400

$300

Needed bigger-value cards

TOTAL REVENUE

$7,200

$7,350

 

TOTAL COSTS

 

$1,850

Food, hall, advertising

NET PROFIT

 

$5,500

 

📝 Example Debrief Notes – School Band Trip

Question

Notes

What worked best?

Hypnosis show kept everyone laughing.

What raised the most money?

Silent auction & ticket sales.

What caused stress?

Ticket sales tracking offline was messy.

What needs improvement?

Better online ticket setup.

What should we repeat?

Dessert dash & sponsor shout-outs.

📝 Example Debrief Notes – Lions Club Playground Project

Question

Notes

What worked best?

50/50 and wine pull.

What raised the most money?

Sponsorships covered most costs.

What caused stress?

Emcee needed clearer schedule notes.

What needs improvement?

Start promoting 2 weeks earlier.

What should we repeat?

Volunteer thank-you videos & social posts.

📖 Chapter 10: Building a Legacy

🎯 Why Legacy Matters

A one-time fundraiser is good. But a yearly tradition is powerful. When your event becomes part of the community calendar, people plan for it, sponsors budget for it, and volunteers save the date. That’s how small fundraisers grow into major annual events that raise more each year.

Step 1: Brand Your Fundraiser

  • Pick a memorable name. (Examples: Comedy for a Cause, Laughs for the Rink, Hypnosis for a Cause).
  • Use the same logo, colors, or theme every year.
  • Make your posters, tickets, and event page consistent.

💡 Familiarity builds recognition. When people see your poster, they know it’s “that great event” from last year.

Step 2: Keep Guests Coming Back

Guests who attend once are your easiest future ticket buyers.

  • Collect emails or phone numbers at the door.
  • Send a thank-you message within a week of the event.
  • Offer an early-bird discount for next year.
  • Use social media to post memories and tag attendees.
  • If you have control of your ticketing platform online many of them like Eventbrite will actually give you the emails of the attendees, this means you can have much quicker sales by doing an email blast about this years event!

Step 3: Retain Sponsors and Donors

Sponsors love repeat events. Make them feel valued so they renew.

  • Send each sponsor a recap: “Thanks to your support, we raised $8,750.”
  • Post their logos and thank them publicly after the event.
  • Give them first option for next year’s sponsorships.
  • Show them photos and videos of their name on banners, posters, or programs.

💡 The easier you make it for them to say “yes again,” the faster your fundraiser grows.

Step 4: Retain Volunteers

Volunteers who feel appreciated will return and bring friends.

  • Thank them in person, online, and with a follow-up note.
  • Share photos of them in action.
  • Ask what role they’d like next year.
  • Host a small appreciation night (coffee, pizza, or a social).

Step 5: Start Planning Next Year Right Away

Don’t wait until next year to start planning. Do it while this year’s event is fresh in everyone’s mind.

  • Hold a short meeting within 2 weeks.
  • Write down what worked and what didn’t.
  • Book the venue and entertainer early.
  • Post a “Save the Date” announcement months in advance.

Checklist: Building a Legacy

  • Event name and brand created
  • Guest emails collected & thanked
  • Sponsors recapped and invited back
  • Volunteers thanked & asked for next year
  • Notes recorded within 2 weeks
  • Save the date posted publicly

🔄 Recap

  • Branding turns a one-time event into a yearly tradition.
  • Guests, sponsors, and volunteers are easiest to keep if you thank them.
  • Planning early saves stress and locks in your best date and entertainer.
  • A yearly fundraiser grows in profit, reputation, and community impact.

🚀 Action Steps

  1. Pick a strong, memorable event name.
  2. Collect and save contact info from guests, sponsors, and volunteers.
  3. Send thank-yous and recap messages within a week.
  4. Schedule a follow-up meeting within 2 weeks.
  5. Announce your save-the-date early for next year.

📑 Sample Worksheets – Chapter 10

📝 Event Branding Worksheet

Question

Answer

Event Name

 

Tagline (short phrase)

 

Theme/Colors

 

Logo/Graphic (y/n, describe)

 

Repeatable Each Year? (y/n)

 

💡 Example: Comedy for a Cause – Purple/Yellow, “Laughs that Raise Funds,” simple smile logo.

📝 Guest Contact Tracker

Guest Name

Email/Phone

Attended This Year?

Early Bird for Next Year?

Notes

     

💡 Collect these at the door online ticket retailer or with a clipboard sign-up or QR code form.

📝 Sponsor Renewal Checklist

Sponsor Name

2024 Level

Notes/Perks Delivered

Invited Back for 2025?

Response

Joe’s Auto Repair

Gold

Logo on posters, 4 tickets, social posts

[ ]

[ ]

💡 Pro Tip: Always ask last year’s sponsors first. It’s easier to keep a sponsor than find a new one.

📝 Volunteer Retention Notes

Volunteer Name

Role This Year

Notes

Interested for Next Year?

   

[ ] Yes / [ ] No

💡 A quick “We’d love you back!” text or thank-you coffee keeps volunteers loyal.

 

📝 Post-Event Planning Notes

Question

Notes

What worked well this year?

 

What needs to improve?

 

Date booked for next year?

 

Venue confirmed?

 

Entertainer confirmed?

 

Save-the-Date announced?

 

📢 Example Save-the-Date Post (Template)

Facebook/Instagram
🎉 Save the Date! 🎉
Our annual fundraiser [Event Name] is back on [Date, Year] at [Venue]!
Join us for an unforgettable night of fun, laughter, and community support featuring Jesse Lewis Hypnotist.

📍 Mark your calendars today — ticket info coming soon!

👉 [Organization Name]

🎉 Conclusion

You now have a complete step-by-step system to plan, promote, and run a profitable fundraiser. From setting clear goals and pricing tickets smartly, to securing sponsors, recruiting volunteers, adding high-energy extras, and promoting daily — everything connects to one simple truth:

👉 The more you plan and promote, the more tickets you sell, and the more money you raise.

This guide is designed so anyone — even with zero fundraising experience — can follow along. The worksheets, checklists, and templates mean you don’t have to start from scratch.

And remember: you don’t need to do it alone. By working with a professional entertainer like Jesse Lewis Hypnotist, you’ll have ready-made posters, press releases, event pages, and social media templates. That way, you can focus on sharing, inviting, and running a fun night — not stressing about details.

🚀 Quick-Start Action Plan

Here’s your 5-step launch checklist. Do these this week, and you’ll be ahead of 90% of community fundraisers:

  1. Set Your Goal

     

    • Write down your cause and fundraising target.
    • Break it into tickets, sponsors, and extras.
  2. Book the Big Pieces

     

    • Secure your venue and entertainer.
    • Choose a strong event name and theme.
  3. Line Up Sponsors

     

    • Make your sponsor list.
    • Send your first sponsor email.
  4. Recruit Volunteers

     

    • Fill 6–10 key roles with short shifts.
    • Ask them to also share event posts.
  5. Launch Promotion

     

    • Put up posters right away.
    • Send your first press release.
    • Launch your event page and start your posting calendar.

💡 With these 5 steps, your fundraiser isn’t just an idea — it’s already in motion.

🏆 Final Word

A great fundraiser is more than just a night out. It’s a memory, a tradition, and a community-builder. When people laugh, cheer, and see their money go to a good cause, they’ll come back next year — and they’ll bring friends.

Plan well, promote hard, thank often, and have fun.
That’s the formula for turning a simple fundraiser into a lasting legacy.

Jesse Lewis! 

HypnotistJesseLewis.com

✅ Fundraising Master Guidebook – Master Checklist

1. Getting Started

  • Cause statement written
  • Money goal set (tickets, sponsors, add-ons)
  • Date, venue, and theme chosen

2. Budget & Tickets

  • All costs written down
  • Break-even price calculated
  • Ticket levels set (GA/VIP/Group)
  • Ticket sales system chosen (online + offline)
  • Will-call list prepared

3. Sponsorships

  • Sponsor prospect list made
  • Packages created (Bronze, Silver, Gold, Headline)
  • First sponsor email sent
  • In-kind donors listed (silent auction, prizes, food, printing)
  • Thank-you posts scheduled for each sponsor

4. Volunteers

  • Volunteer roles listed
  • Short shifts scheduled
  • Volunteers trained & confirmed
  • Social post prepared for at least one volunteer
  • Thank-you plan for volunteers

5. Add-Ons

  • 2–4 add-ons chosen (raffle, auction, game, etc.)
  • Supplies collected
  • Prizes confirmed
  • Closing times added to timeline

6. Marketing & Promotion

  • Event page created
  • Posters printed & placed (6+ locations)
  • First press release sent (and weekly reminders scheduled)
  • 30-day social posting calendar built
  • Volunteers/sponsors asked to share posts
  • At least 3 short videos recorded and posted

7. Showtime – Event Flow

  • Run-of-show timeline written
  • 15% buffer added
  • Emcee/host confirmed
  • Auction/raffle closing times built in
  • Sponsor & volunteer stage thank-yous included

8. Entertainment

  • Entertainer confirmed & contract signed
  • Entertainer added to posters & event page
  • Promo video/teaser shared
  • Show time scheduled in event flow

9. Measuring Success

  • All revenue counted
  • All expenses listed
  • Net profit calculated
  • Break-even confirmed
  • Debrief meeting held within 1 week
  • Results shared with sponsors/volunteers

10. Building a Legacy

  • Event name/brand created
  • Guest emails collected
  • Sponsors invited back
  • Volunteers thanked & invited for next year
  • Post-event notes written
  • Venue & entertainer booked for next year
  • Save-the-date posted publicly

👉 With this single sheet, organizers can literally tick their way through the entire system from start to finish.

Would you like me to reformat this into a polished printable version (like a two-column checklist page) so it looks like a professional handout for your guidebook?