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If you want a fundraiser idea that’s easy to organize, visually appealing, and extremely sponsor-friendly, look no further than the Gift Card Tree. This is a simple game that adds an eye-catching display to your event while giving attendees the thrill of winning something immediately useful.
A Gift Card Tree is exactly what it sounds like: a decorative “tree” where branches are filled with donated gift cards. Participants buy tickets or pay a set fee to pick one, and every card is a guaranteed prize.
The concept is simple, but it’s effective because it combines a visually striking setup with prizes that almost everyone wants.
Easy to Source
Businesses of all sizes can donate gift cards, often in smaller amounts ($10, $20, $25) that are affordable for them but still attractive for participants.
Instant Gratification
Unlike raffles or auctions where you wait for results, participants win immediately when they select a card.
Flexible Setup
You can tailor the value of cards to your audience. A family-friendly fundraiser might feature cards for grocery stores, toy shops, or ice cream parlors, while a corporate event might include restaurants, coffee shops, and entertainment venues.
Great Visual Appeal
A tree covered in gift cards is an impressive sight that draws people in and sparks conversation.
Local restaurants, shops, and service providers often see gift card donations as low-cost advertising. When you reach out:
Be specific about your cause and event date.
Mention how their card will be displayed prominently on the tree.
Offer sponsor recognition in your program, social media, and event signage.
Sometimes individuals are willing to contribute gift cards they already have or purchase one to support your cause.
If you’re short on donations, use some of your event budget (or a sponsor’s contribution) to purchase a few cards yourself. This ensures the tree looks full and appealing.
Create the Tree
You don’t need an actual tree. Many groups use:
A small artificial tree (like a Christmas tree)
A decorative branch in a vase
A pegboard or frame shaped like a tree
Attach the Cards
Secure gift cards with ribbons, clothespins, or decorative clips. Make sure they’re displayed neatly and visibly.
Sell the Picks
Flat Rate: $20 per pick
Tiered Rate: $5 for a chance at a card valued up to $25, $10 for higher-value cards
Raffle Style: Sell tickets, then draw names to let winners select a card
Keep It Moving
Depending on your setup, cards can be pulled throughout the night or during specific breaks in the program.
Sponsors are at the heart of a Gift Card Tree’s success. Here are ways to show appreciation:
During the Event: When you introduce the Gift Card Tree, thank all participating businesses and highlight a few by name.
On the Display: Print sponsor names and logos on signage beside the tree.
On Social Media: Post a photo of the tree before the event, tagging all businesses that donated.
After the Event: Send thank-you notes and share stories about how popular the tree was.
A little recognition goes a long way in encouraging repeat donations next year.
Make It Attractive: A full, colorful tree draws more interest. Don’t skimp on presentation.
Mix Up the Values: Include a variety of gift card amounts. Most can be $10–$25, but sprinkle in a few $50 or $100 cards as premium surprises.
Promote It: Mention it in your event marketing so attendees look forward to checking out the tree.
The Gift Card Tree is one of the easiest fundraising activities to run. It requires little setup, doesn’t take much time during the event, and offers instant gratification for participants. More importantly, it creates an ideal entry point for sponsor involvement — businesses of all sizes can contribute without breaking the bank, and they get recognition in return.
It’s simple, sponsor-friendly, and guaranteed to bring smiles (and dollars) to your fundraiser.