Sponsorship Guide for Jesse Lewis Comedy Hypnosis Show

1. Introduction

Welcome! This guide will help you get sponsors for the Jesse Lewis Comedy Hypnosis Show. Sponsors can help cover costs, make your event better, and create an amazing experience for everyone. Whether you’re part of a community group, a school, or an organization, this step-by-step guide will make it easy for you.

2. Understanding Sponsorship Needs

Why Sponsorship is Needed:

Sponsors can help in different ways:

  • Cover costs like booking Jesse Lewis, renting a venue, or promoting the event.
  • Improve the event by adding fun features like giveaways or a better stage setup.
  • Sponsorships lower costs for your group and make the event more exciting and successful.

Identifying Needs:

Before reaching out to sponsors, figure out what you need:

  • How much money do you need to book the show?
  • Do you want to add extra features to make the event more fun?
  • Knowing your needs will help you create a clear and convincing proposal.

Why Sponsors Sponsor:

  • Return on Investment (ROI): Sponsors want something in return, like more customers or being seen by more people.
  • Being Noticed: Some sponsors want to be noticed in the community or be part of a good cause.
  • Keeping Promises: It’s important to deliver what you promise, like mentions on social media, putting up their logo, or giving shout-outs. This helps build trust and makes sponsors want to support you again.

3. How to Approach Sponsors

Step-by-Step Approach Guide:

  1. Research Local Businesses:

    • Make a list of local businesses that would fit well with your event. Family-owned restaurants, banks, and stores are often eager to support community events.
    • Look for businesses that have sponsored similar events. Check posters or banners from past events in your area.

  2. Make a Connection:

    • First Contact: Start with a friendly introduction, either in person, by phone, or by email. Tell them why their business is a good match for your event.
    • Build a Relationship: Make a real connection. Mention any common interests or past involvement in the community. For example, “I saw that your business supported the community festival last year. Our event has a similar audience, and I think it could be a great fit.”
    • Be Specific: Explain why sponsoring your event would help them. For example, “We expect over 200 people at our show, which means great exposure for your business.”

  3. Prepare Your Pitch:

    • Customize Your Message: Make sure your pitch fits the interests of the business you’re reaching out to.
    • Explain the Benefits: Be clear about what they will get—like being seen by the community, meeting potential customers, or getting positive attention. For example, “Your sponsorship will help your business get noticed by over 300 local families and more than 1,000 people online.”
    • Include Sponsorship Details: Share information about different sponsorship levels and what benefits come with each.

Letter Templates:

  • Initial Contact Email: Send a friendly email that explains the event and why their support matters. If they don’t respond in a week, follow up to remind them.
  • Follow-Up Email: If you haven’t received a response in a week, send a follow-up email. Stay positive and excited.

4. Sponsorship Packages Overview

Package Levels:

  1. Bronze Level:

    • Contribution: $100
    • Benefits: Mention in printed materials like event programs and a social media shout-out.

  2. Silver Level:

    • Contribution: $500
    • Benefits: Mention in printed materials, verbal acknowledgment during the event, and logo placement on flyers.

  3. Gold Level:

    • Contribution: $1,000
    • Benefits: Mentions in all promotional materials, verbal recognition during the event, free tickets, and networking opportunities.

Customization Tips:

  • Adjust the packages to fit the sponsor’s needs. For example, if they care about online exposure, focus on social media posts.

Note: All sponsor mentions and benefits will be on your event materials—not Jesse Lewis Hypnosis-branded content.

5. Sponsorship Fulfillment

What Sponsors Receive:

Sponsors need to know what they will get and when they will get it.

  • Examples of What Sponsors Get:

    • Their name in the event program.
    • Their logo on banners at the venue.
    • Shout-outs during the show to thank them.

  • When They Get It: Let sponsors know when they will see each part of their sponsorship.

    • Example: “Your business will be mentioned on social media one week before the event, and your banner will be up at the entrance during the event.”

Responsibilities and Follow-Through:

To keep sponsors happy, it’s important to meet their expectations and follow up. Use a checklist to keep track of tasks and let sponsors know how their support is making a difference.

  • Post-Event Recap: After the event, show sponsors how they were recognized. This could be audience numbers, social media stats, or photos of their logo at the event. This helps them see the value they got and makes them more likely to work with you again.

6. Tips for Success

Make Your Request Stand Out:

  • Personalize It: Customize your message for each business—don’t use the same message for everyone.
  • Add Personal Touches: Mention a connection to their business. For example, “I often visit your restaurant, and I know many people in the community love your food. Supporting this event could help make an even bigger positive impact.”
  • Show Value: Be clear about how the sponsorship helps both sides. For example, “Our event helps build community connections, and your brand will be a key part of that.”

Follow Up and Say Thanks:

  • Check In: Keep sponsors updated before the event and thank them afterward.
  • Say Thank You: Send a thank-you note and share results, like audience reach or photos showing their brand.
  • Future Partnerships: Let them know you’d like to work together again.

7. Conclusion & Call to Action

Summary of Steps: Research local businesses, build connections, customize your pitch, and meet sponsor needs to build long-term partnerships.

Start Reaching Out: Use the templates provided to contact potential sponsors—small steps can lead to big community support!

8. Sponsorship Fulfillment Ideas That Add Real Value to Small Businesses

1. Logo Placement on Event Posters and Flyers

Put the sponsor’s logo on all event posters and flyers given out in the community.

2. Social Media Shout-Outs

Post on social media about the sponsor, including a link to their business page.

3. On-Site Banner Advertising

Let sponsors put their banners at the event, so everyone can see them.

4. Mention in Event Programs

Include the sponsor’s name and logo in the event program.

… (and so on for each point in section 8 and beyond) …