Jesse Lewis Client Promotion Toolkit
Help your community understand why this night matters.
A practical toolkit for booked public shows: clear messaging, downloadable artwork, local promotion, sponsor sharing and a focused final-week plan that makes buying tickets easy.
Start Promoting
Promote the full experience—not only the performer
People buy when they understand the cause, the entertainment, the food, the prizes, the sponsors and who they will share the night with. Your promotion should make the complete experience feel clear and worth attending.
Every post should make the next step obvious: date, time, location, ticket price and exactly how to buy.
Quick start
Six moves that build momentum
Put every confirmed event detail in one master document.
Create one clear ticket link or purchasing instruction.
Choose two or three approved images and use them consistently.
Give sponsors, volunteers and partners ready-to-share copy.
Promote locally in person and through community channels.
Increase urgency during the final week without changing the facts.
Build one source of truth
Before anyone posts, confirm the event name, date, start time, doors-open time, location, city, ticket price, buying instructions, organizer contact, cause, use of funds, audience details, accessibility information and other attractions. Committees lose sales when different posts show different information.
Copy this core event brief
Event name: [ ]
Date and time: [ ]
Location: [ ]
Tickets and buying method: [ ]
Cause or community benefit: [ ]
Meal, prizes, raffle, auction or sponsors: [ ]
Audience and age details: [ ]
Main contact: [ ]
A practical six-week promotion rhythm
6–5 weeks
Launch the event, explain the cause and give every partner the ticket link.
4 weeks
Introduce the show experience, sponsors and what makes the night different.
3 weeks
Share organizer stories, community impact and a real action photo.
2 weeks
Push group attendance, workplace sharing and local media/community calendars.
Final week
Post clear reminders, ticket availability, logistics and reasons to act now.
Afterward
Thank attendees, sponsors and volunteers; share results and approved photos.
Put ready-to-share tools in other people’s hands
Give committee members, sponsors, the hosting organization, local businesses, volunteers and ticket sellers one short message, one image and one correct ticket link. Specific assignments work better than “please share.”
Ask each partner to post on a defined date, email their list when appropriate and personally invite the people most likely to care about the cause.
Approved promo materials
Download posters and promotional graphics
Open the file you want, download it, then add only your confirmed event details. Do not stretch photos or cover Jesse’s face with text.
Download approved performer photos
Where promotion works
Community channels
Local Facebook groups, community calendars, radio, newspapers, municipal pages and organization newsletters.
Personal outreach
Member invitations, workplace sharing, alumni lists, customer lists and sponsor networks.
Physical visibility
Posters, ticket outlets, table cards, counter signs and QR codes in places your likely buyers already visit.
Social proof
Real action photos, organizer videos, sponsor posts and short explanations of who benefits from the event.
Ticket urgency
Clear deadlines, remaining availability and final reminders—without fake scarcity or changing details.
Local story
Explain why the event exists, who organized it and what the proceeds or gathering mean locally.
Final-week checklist
- Confirm every public listing matches the final event details.
- Ask sponsors and partners to make their promised posts.
- Pin the clearest ticket post and update the Facebook event.
- Share parking, accessibility, doors-open and buying information.
- Give ticket sellers one final message for direct outreach.
- Prepare the after-event thank-you before the event becomes busy.
Make it clear. Make it local. Make it easy to attend.